Whether to Pivot or Persevere

Is this email not displaying correctly?View it in your browser. 

To Pivot or Persevere

  Whether you’ve read The Lean Startup yet or not, there’s a line from the book that you’ve probably heard: “The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.”  It sounds reasonable. But it’s no secret that when you’re working in conditions of great uncertainty, deciding when and how to pivot is rarely a clear choice. If only you had the benefit of other people’s experiences.  At The Lean Startup Conference, December 3–4, we’ll explore notably successful and unsuccessful pivots. In the meantime, we encourage you to check out these four videos from our previous conferences, featuring pivot stories you can learn from: 

• Heroku on “The Epic Pivot”

• Votizen’s Case Study on How and When to Pivot

• KISSmetrics’ Pivot Case Study

• Flowtown’s Pivot Case Study