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A full day of Lean Startup Workshops on December 4, 2012
A full day of Lean Startup Workshops on December 4, 2012 by Eric Ries
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A full day of Lean Startup Workshops on December 4, 2012
By sarahm on Sep 06, 2012 11:18 am
This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference.
This year, for the first time, we've added a day of workshops and site visits to The Lean Startup Conference. We’re really proud to presentthe workshops, which we're holding on December 4, and we wanted to tell you more about them. (We’ll talk about the coolsite visits in a separate post.)
If you’re looking to dive deep on Lean Startup skills, ourworkshop sessions provide professional development at a serious bargain. They’re led byestablished experts in the community, and the rooms we’re holding these in are limited, so you’ll get a chance to ask your questions and share yourexperience. We’ve just opened a new block of early-bird tickets, and you'll need a Gold or Platinum Pass in order to get into theworkshops. (Keep in mind that the price goes up when this block sells out.)
We have a slew of workshops you can choose from—the last two just added:
ValidateYour Learning Engines with Janice Fraser and Laura Klein. In this workshop,Fraser, Founder/CEO of LUXr and Klein, Director of Product & UX at OneJackson will offer practical techniques for getting and using customer feedback.You’ll learn how to conduct the right kind of customer interviews, prioritize high-riskassumptions, design experiments, and measure the effectiveness of your product(not your marketing).
The Lean Entrepreneur: Embrace the Unknown to Go Big with Patrick Vlaskovits and Brant Cooper. Lean startup principleswork differently in different environments. In this workshop, the authors ofThe Entrepreneur's Guide to Customer Development and The Lean Entrepreneur helpyou determine the optimal strategy and tactics for your kind of company,focusing on customer development and market segmentation.
BuildSuccessful (and Sane) Iterative Apps with Kelly Goto, Principal atgotomedia. In this workshop, Goto will take you through the applicationdevelopment process and shre behind-the-scenes techniques for rapid prototyping.You’ll learn how to enhance your current process to include iterative usabilitytesting cycles and how to verify development requirements before you code.
LeanAnalytics: Using Data to Build a Better Startup Faster with Alistair Crolland Ben Yoskovitz. In this workshop, LeanAnalytics authors Croll, Founder of Solve For Interesting, and Yoskovitz,VP of Product at GoInstant, will teach you how to use analytics to findproduct/market fit before your money runs out. You’ll come away with techniquesfor: putting data to work in a startup; understanding the long funnel fromawareness to engagement; finding the One Metric That Matters; and applyinganalytics at every stage of the business, from need discovery through to exit.
LeanStartup in the Enterprise with Proof co-founders Josh Seiden, Jeff Gothelf and Giff Constable. LeanStartup techniques have tremendous promise—and have delivered tremendousvalue—in the enterprise. But applying these techniques inside largeorganizations means grappling with obstacles that small firms never encounter.From functional silos to risk-averse managers, from compliance officers toglobal markets, practitioners who have tried to make headway can findfrustration at every turn. In this workshop, Constable, Gothelf and Seiden—plusspecial guests—will present case studies, discuss lessons learned, and lead alively round table discussion that will further your understanding of LeanStartup in enterprise environments and provide concrete advice you can apply tothe challenges you face in your organizations.
Engineering Your Sales Process with Sean Murphy and Scott Sambucci. All companies, even thosethat take a lean approach, face these problems in B2B sales: you can’t getpotential customers to call back; they won’t make a decision; they seem to likea never-ending beta, but they will not buy; your deals stall. This interactiveworkshop will help you learn from these problems by using conscious planningand experimentation. Traditional sales training stresses “every no moves youcloser to a yes.” Murphy and Sambucci’s approach to engineering your salesprocess says instead, “What looks like noise is often actually data.” Designingand debugging a repeatable sales process is key to a sustainable business, and thisworkshop will teach you how to diagnose common problems to determine likelyroot causes. You will leave with a scientific approach to understanding yourcustomers' needs and their buying process so that you can scale your businessin harmony with it.
All of our previous early-bird blocks sold out quickly, andwe expect this one will, too. Gold and Platinum Passes get you into theworkshops. For the best price, register today.
