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Emil Eifrem
Lessons on building a unicorn used by 84% of the Fortune 100

In this episode of The Eric Ries Show, I’m joined by Emil Eifrem, Co-Founder and CEO of Neo4j, an open-source graph database. Neo4j enables organizations to unlock the business value of connections, influences, and relationships in data. In our conversation today, we talk about the following topics:
The origin story of Neo4j and why they chose open source
Open source as a means of production vs. distribution
How open source fosters trust and transparency
The pros and cons of doing business in the US
Why Neo4j updated their values and changed their stance on military contracts
What a Leader’s Guide is and how it keeps companies tied to their mission
The challenges of implementing AI
An explanation of RAG information retrieval and how it relates to LLMs
And more!
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Where to find Emil Eifrem:
• LinkedIn: https://www.linkedin.com/in/emileifrem/
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In This Episode We Cover:
(00:00) Intro
(01:42) How Eric and Emil got connected
(07:35) The origin story of Neo4j
(13:38) Why Emil went with an open-source model
(20:25) The benefits of being open source as a means of distribution
(25:07) Why Emil has no regrets about going open-source
(26:50) How open source builds trust
(30:33) The difference in doing business in the US vs. Sweden
(35:34) How Neo4j got to product market fit and early struggles
(38:30) Why Neo4j declined the GSA schedule and why it was a mistake
(46:22) Emil’s thoughts on changing his position, reworking values, and recommitting
(51:40) Eric’s advice to avoid mission drift: A leader’s guide, and a two-way review
(1:00:04) The challenge of implementing AI—and the possibility of massive opportunity
(1:09:20) How Neo4j successfully implemented AI
(1:11:55) An explanation of IR (information retrieval) and how it’s relevant to AI
(1:22:44) What gives us trust in the AI system
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Eric may be an investor in the companies discussed.