Emil Eifrem

Lessons on building a unicorn used by 84% of the Fortune 100

In this episode of The Eric Ries Show, I’m joined by Emil Eifrem, Co-Founder and CEO of Neo4j, an open-source graph database. Neo4j enables organizations to unlock the business value of connections, influences, and relationships in data. In our conversation today, we talk about the following topics: 

  • The origin story of Neo4j and why they chose open source

  • Open source as a means of production vs. distribution

  • How open source fosters trust and transparency

  • The pros and cons of doing business in the US 

  • Why Neo4j updated their values and changed their stance on military contracts 

  • What a Leader’s Guide is and how it keeps companies tied to their mission 

  • The challenges of implementing AI 

  • An explanation of RAG information retrieval and how it relates to LLMs 

  • And more! 

Watch or listen to the episode on YouTube, Spotify, and Apple.

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Where to find Emil Eifrem:

In This Episode We Cover:

(00:00) Intro

(01:42) How Eric and Emil got connected 

(07:35) The origin story of Neo4j

(13:38) Why Emil went with an open-source model

(20:25) The benefits of being open source as a means of distribution 

(25:07) Why Emil has no regrets about going open-source 

(26:50) How open source builds trust

(30:33) The difference in doing business in the US vs. Sweden 

(35:34) How Neo4j got to product market fit and early struggles

(38:30) Why Neo4j declined the GSA schedule and why it was a mistake 

(46:22) Emil’s thoughts on changing his position, reworking values, and recommitting 

(51:40) Eric’s advice to avoid mission drift: A leader’s guide, and a two-way review

(1:00:04) The challenge of implementing AI—and the possibility of massive opportunity 

(1:09:20) How Neo4j successfully implemented AI 

(1:11:55) An explanation of IR (information retrieval) and how it’s relevant to AI 

(1:22:44) What gives us trust in the AI system

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Eric may be an investor in the companies discussed.