Amsterdam Summit Email

A Full Day of Lean Startup Learnings with Keynotes, Workshops, and RoundtablesWith Lean Startup Summit Europe less than two weeks away, I want to invite you to join us in Amsterdam on March 21 for a full day of learning and networking.Here’s what your day will look like on March 21I’ll kick things off via video to introduce the summit and talk about The Startup Way and modern companies before handing things off to Alexander Osterwalder, inventor of The Business Model Canvas. Alex’s keynote, Building Invincible Companies, will share crucial insights on how companies can give more power and prestige to growth innovation.From there, a mix of seasoned entrepreneurs will share their stories in Ignite Talk format—high-spirited, 5-minute presentations in which each speaker has 20 slides which automatically advance every 15 seconds.You can expect a full day of case studies, keynote talks, panel discussions, workshops, and networking opportunities after that. Here are a few highlights:  

• Growing Up Lean with Janna Bastow, CEO and Co-founder of ProdPad - Janna Bastow will tackle the challenge of managing a product in its maturity or decline stages head-on.

• Take-Off to Transformation with Vincent Thamm, Organizational Developer & Agile Business Coach at Transavia - This case study of Transavia Airlines will explore the best (and worst) practices from Transavia’s transformation story.

• Hacking Your Tractor with Black Market Code: a Sense & Respond Case Study Synopsis with Jeff Gothelf, Founder of Sense & Respond Press - A rich, detailed case study on John Deere, the legendary American farm machine manufacturer, and how they’ve built up a surprising Sense & Respond practice to help them innovate their product offerings.

• Transformation from the Trenches with David Arnoux, Co-Founder of Growth Tribe - David will leave the boardroom and bring the trenches to the stage by showing what really happens when you implement experimentation in a company.

• 5 Corporate Innovation Pitfalls to Avoid with Brant Cooper, Ceo and Co-Founder of Moves the Needle - Brant will discuss specific pitfalls innovation leaders should avoid and how to overcome them from his work implementing Lean innovation practices with more than 50 companies around the globe.

We’ll wrap up the day with a digital Q&A session (submit your questions) before heading off to drinks and more networking at a local WeWork location. See the full schedule here.We’ve got a few ways for you to join us for the main summit day, including a regular Silver Pass, lower-priced Startup and Non-Profit Passes, and a highly-discounted Student Pass. Learn more here.